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Denim: It's In Our Jeans
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It’s In Our Jeans: Denim That Fits

11/09/2024

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The Outsiders AW Denim Campaign

At Yours Clothing, FIT is at the forefront of everything we do, especially when it comes to our denim! We know that the most important thing for a perfect pair of jeans is the way they fit, and we know how tough it can be to find a fitting pair of jeans that also flatters your curves!

We have brought together our Yours Clothing Outsiders influencers for a collaboration to showcase our denim made to FIT.

What Do Our Outsiders Think?

How Do We Fit Our Jeans?

Katrina, our in-house denim Garment Technician reveals how we achieve the perfect fit every time.

“Our quality and fit checks follow a rigorous process involving a number of different body shapes and sizes, and we host fit days on real plus size women in varying sizes to check the grading meets requirements”

The process of achieving our loved denim:

  • Fitting initial samples to tweak any measurements and complete the risk assessment.
  • Fabric testing to ensure quality – fabric keeps form, no rubbing between thighs, and passing washing tests.
  • Focus on movement, gaping back waists and secure comfortable wear
  • 2 week wearer trials across different sizes for regular wear testing and washing results
  • Reviewing customer feedback to continually improve the fit.

What Makes Our Denim So Great?

From high quality stretch denim to bigger back pockets for a flattering lifting effect, added stretch to the back of our waistbands and extra calf room are a few of the carefully thought-through details so our denim consistently delivers style and comfort.

What’s Your Fit?

Looking to refresh your denim collection? You’re in the right place!

Finding the perfect pair of jeans is really important, check out our Denim Fit Guide and find the best style for you.

Or check out our Best Jeans For Curvy Women blog for help with finding the most flattering style for your shape.

Thank You To Our Outsiders!

@belindahchaka | @danielle_lucyy | @shannon.futcher | @tenipascal

Check out our latest denim campaign featuring more imagery and video content on the Yours Clothing website here.

Show us how you’re wearing Yours denim and why you love it over on socials using the #ThisIsYours – you might even get featured!